PACT ORGANIZES CERTIFIED TRAINING IN DIGITAL MARKETING, WITHIN THE SCOPE OF THE EGAMES LAB
21 September 2023
PACT starts the month of September with the promotion of the certified “Digital Marketing” training, which aims to demonstrate the importance of digital transformation.
The session will have Marco Gouveia, one of the greatest experts in the field, as a trainer and will take place in person at PACT, on October 23rd, with a duration of 7 hours.
Program Content:
Introduction to Digital Marketing
· Understanding the importance of digital transformation today
· Integration of Digital Marketing in Marketing Mix
The different digital channels and their importance today:
· Website (Importance of SEO in a strategy; Tips and ways to convert more)
· Ads on Google & Social (How the platforms work)
· Social Networks (Strategies to optimize content)
· E-mail Marketing (Inclusion of E-mail Marketing in a Digital Marketing Strategy)
Importance of Lead Generation
Ways & Strategies to Secure More Customers
· Communication strategies
· Strategies for attracting leads
Registration is free and mandatory and must be done by registering here by October 20 or until all vacancies, face-to-face and online, are filled.
This initiative takes place within the scope of the eGames Lab project, which PACT is part of. The eGames Lab is supported by the RRP – Recovery and Resilience Plan, and by the European Next Generation EU Funds.
