Workshop: Sustainability – the new paradigm of Value and Cultural Innovation
28 October 2022
The concepts of Value and Cultural Innovation are preponderant in decision-making at the business level, where, in this context, sustainability has assumed a relevant role over the last few years. As a facilitator in the process of knowledge transfer to improve the performance of regional companies, PACT organizes, on November 9, from 9:00 am to 5:00 pm, the face-to-face workshop “Sustainability – the new paradigm of Value and Cultural Innovation”. This action is free and limited to 20 people, so registration is mandatory and can be done here.
The widespread discussion around sustainable development and the problems associated with this topic has triggered, over the last few years, a change of mindset at the corporate level. Thus, the need to analyze the business models, the processes adopted, reassess the life cycle of the products, has become progressively more evident, in order to minimize social and environmental impacts. Failure to adopt measures to mitigate these impacts will have consequences, not only in these areas, but also in terms of the competitiveness of companies. Thus, it becomes evident the need to associate the concept of innovation and value with the concept of sustainability in companies, as a trigger for restructuring organizational processes for the development of more innovative products adapted to today’s needs.
Contents:
Why circularity? (concepts, circularity in the promotion of sustainability, butterfly diagram);
Sustainable business models (how to implement, the importance of measuring);
How to make a sustainable pitch; Approach to the concept of value and different types of value;
The diagnosis of alignment of value with business strategy;
Innovation as a consequence of changing the value curve;
The diagnosis of alignment of innovation with business strategy;
The paths of technological innovation and cultural innovation;
The importance of Cultural Value in products
This action will be directed by Manuel Teles Fernandes, consultant in the area of Innovation and Joana Capela Pires, Project Manager in Circular Economy at PACT.
This initiative is carried out under the LOCALCIR Project, co-financed by the European Regional Development Fund (ERDF) through the INTERREG VA ESPAÑA PORTUGAL program.
