Research

The increasing use of Advanced Natural Language Processing (ANLP) models, particularly ChatGPT-4, presents opportunities and challenges to management education and research. These models can enhance the style, creativity, and analytical power of research papers, potentially shifting human scholars’ roles from creators to ‘prompters’. If machines can perform educational and research tasks more effectively the role of human educators becomes a salient question in a world in which ANLP models offer clear, coherent, and polished insights, the use of which has potentially paradoxical possibilities. From one perspective, a new type of high-quality scholarship and education characterized by strong human involvement that synergistically leverages ANLP models’ analytical capabilities, enabling human scholars to probe complex phenomena and make management research truly meaningful and impactful for broader audiences, is possible. We explore these questions through an ‘ideal type’ conceptualization of the possible relations between AI and management education and research.